Let me give you an illustration: If you had bought one of the original Rolex Day Date Replica watches in 1995 or 96, you would have paid around DM 21,600. That's about EUR 10,500. You can expect to get EUR 16,000-EUR 17,000 if you sell it at auction today. This is a great return. You can't compare the current price of a Rolex Day Date Replica in the boutique with the one you purchased 25 years ago. We face a major challenge in this field because very few of the watches we sell ever go to auction. However, when they do, we are extremely happy with their performance.

Perception versus reality is another issue that we sometimes have to deal. It's common for people to think that certain brands can be bought one day and sold the next to make a profit. But we know this is nonsense. People still believe that they can lose as much as 50% of their purchase price.

Here's another example of how things can be distorted on the internet -- it's about our Zeitwerk minute repeater, which we launched in 2015. Five months after the launch, I was having dinner in New York with some of our customers. One of them told me that he was "very unhappy" with us. I have ordered the Zeitwerk minute repeater and am waiting for it. But I just saw it online at a reseller website, with a discounted rate." I told him this was impossible because we had not distributed any minutes repeaters by that time. He was sure that I understood what I said,www.rabanwatch.com so he pulled out his phone to show me the website. I recognized the picture he showed me. My wedding ring immediately let me know that it was my hand! The photo was taken at the Salon International de la Haute Horlogerie, while I wore the Zeitwerk Minute Reminder. Someone then used the photo to pretend they had a real watch for sale.

It's important to keep up the fight against false perceptions, which are false in many ways. But I don't think it will cause us too much trouble. The best is yet to come.

When you joined Rolex Datejust Replica in 1998, I remember the expectation and hope that you would be able to incorporate some of the successful practices and aspects from the automobile industry. What lessons can we still learn about the car industry?

As I have only had experience with the German auto industry,Breitling Avenger Replica I will start there. It is amazing how the German car industry operates its German brands internationally. You can buy a BMW anywhere, whether it's in Singapore, South Africa or Munich. This will be evident in how they treat you, the perception of their brand and so on. From A to Z, consistency is the key. Audi and Mercedes are both examples of this. The watch industry is still not at that level yet. Some brands are popular in some markets but almost unknown in others.